The Mindshare Score combines web, mobile, and social traction to determine a company's growth of online attention and how it changes over time. The signals tracked to create the Mindshare Score include estimated web traffic, estimated mobile app downloads, inbound links from other websites, and followers/likes on various social media sites. These are the same metrics used to determine the Weekly Momentum Score as well, but differs in that the Mindshare Score is a 4-week rolling average of the Weekly Momentum Score.
Think of it as a subset of the Growth Score that accounts for social signals and the company’s ability to gain and retain attention online. A positive score indicates aggregate growth across these signals, a score closer to zero indicates a plateau, and a negative score indicates a declining online footprint.
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