The Weekly Momentum Score is the calculation of web, mobile, and social traction for a company on a weekly basis. It is similar to the Mindshare Score in that they both use the same metrics to measure traction. While the Mindshare Score is a 4-week rolling average of the Weekly Momentum Score, the Weekly Momentum Score reflects only the most current week's data.
These scores are separated to indicate the most up-to-date information as online traction can change very quickly.
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