Understanding The Growth Score

What is the Growth Score:

Mattermark's Growth Score is the default ranking for all companies in Mattermark. It measures how quickly a company is gaining traction at a given point in time.

How the Growth Score is Calculated:

While we are unable to disclose the exact formula for calculating this score as it is part of Mattermark's "secret sauce," we can reveal the inputs for the score. These include a company's business metrics (such as employee count over time and publically announced funding) and the Mindshare Score (estimated web traffic, estimated mobile app downloads, inbound links from other websites, and followers/likes on various social media sites). These data points are weighted and the score provided is a rolling average over a 4-week period.

The underlying assumption is that companies who see growth across these signals are shipping product and talking to customers, and are more likely to continue to grow as a result. It's important to note that there is no minimum or maximum to our scores. Additionally, each score is specific to that individual company, and is not reflective of how that company is performing compared to other companies or within an industry. 

We encourage you to use our data to build your own models and deepen your analysis to get an edge beyond what we provide.

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